ConceptLAB
Concepts.
Customers want.
A place for food and product concept development. In ConceptLAB, we turn consumer and customer insights into distinctive new food or product concepts that solve real cravings and drive growth.
ConceptLAB offerings
Concepts.
Unlocked.
ConceptLAB provides a professional environment for developing new food and menu concepts based on consumer and foodservice insights, creating concepts that resonate with target audiences and market opportunities.
- Definition of retail and foodservice concept opportunities that match market demands
- Concept directions and mood boards for testing
- Development of concept ID, TOV, communication/angles
About ConceptLAB
Where concepts
come. To life.
ConceptLAB is where we translate your category, customer and/or consumer insights into food concepts that deliver real value in the market.
Working at the intersection of consumer needs, foodservice demands, and commercial goals, the lab provides a structured design-thinking setting and processes for shaping concepts that are both relevant and actionable.
ConceptLAB. Offers.
- Identifying unmet consumer and customer needs
- Development of food concepts based on real insights
- Exploring, positioning, storytelling, and product identity
- Validation of ideas before further product development
Key benefits
Insights.
Applied.
From insight to concepts. ConceptLAB guides you, as food producers, in developing concepts that are relevant, differentiated, and ready for the food market’s demands.
Key benefit 01
Insights.
Applied.
Consumer and foodservice insights shape concepts of tomorrow and meet the demands of your consumers and customers.
Key benefit 02
Ideas.
Processed.
Design thinking shapes concepts that act as clear sales drivers.
Key benefit 03
Concepts.
Activated.
Concepts move forward into development. Depending on your category, prototypes and tests can be executed across our FoodHub labs.
ConceptLAB
Expectations.
Rising.
Consumer and customer expectations of food products are rapidly evolving. You, as food producers, are expected to launch in-demand product concepts with an impactful identity in crowded markets faster than ever before.
This means developing concepts that meet customers’ pain points and cravings, driving sales, not just launching new products. That is why we work from the outside in.
ConceptLAB provides inspiring processes, in which insights, creativity and expertise come together to shape concepts that can later be developed and tested across FoodHub Nordic’s other labs.
FoodHub Nordic
Six Labs.
One FoodHub.
ConceptLAB 
ConceptLAB is one of six state-of-the-art labs that together make up FoodHub Nordic’s development and test environment in Vejle, Denmark’s Food Valley.
Explore the other labs
Explore food trends, consumer insights, and market shifts shaping tomorrow’s menus.
Develop and test bread and pastry concepts under real production conditions.
Develop and test at scale, from meat and fish to plant-based alternatives, without downtime.
Develop and downgauge packaging materials, review pack design, conduct pilot runs, and test at scale.
Strengthen skills across machines, processes, and packaging through theory and hands-on training.
Get in touch. Now.
Fill in the form or contact us by email or phone.
If you would like a tour of FoodHub Nordic, tick the box.
